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The concept of link popularity

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.

The concept of link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

Here are some strategies that are generally considered to be important to increase link popularity:

There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.

Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).

Getting links from other web sites, particularly sites with high PageRank, can be one of the most powerful site promotion tools.

Be-Genius will get you links from other important sites offering information or products compatible or synergistic to your Business website or from sites that cater to the same audience your website does.

One way links often count for more than reciprocal links.Be-Genius Search Engines Optimization Team will list your business website in all the major directories such as Yahoo.

If you are serious about building your business using our services, Be-Genius Team is the perfect partner to add to your team get your FREE PRICE QUOTE NOW.

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