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oNLINE mARKETING oRIENTATION

Be-Genius marketing oriented firm (also called market orientation, the marketing concept, consumer focus, or customer focus) allows the needs and wants of customers and possible customers to push all the firm's long-term crucial decisions. The firm's corporate culture is systematically committed to creating customer value.

The rationale is that the more a company understands and meets the real needs of its consumers, the more likely it is to have happy customers who come back for more, and tell their friends. This process can entail the fostering of long term relationships with customers.

In order to determine customer wants, the company usually needs to conduct some form of marketing research. Overall, the marketer expects that becoming marketing oriented, if done correctly, will provide the company with a sustainable competitive advantage.

Market orientation is view by the firm that it is only by satisfying the needs of their respective market that the firm can accomplish their objectives. A product orientation is more geared to producing and selling a product, with relatively minimal focus on the market.

A market orientation is considered to be preferable because what the market wants tomorrow may not be what they want today (i.e., telegraph to telephone to email). Firms should be focused on satisfying needs, not producing widgets.

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we spent months developing and did not try to change the direction we were headed. Be Genius team work listened carefully, came back with perfect idea augmenting our original ideas and then came with their own fresh concepts to add-in. They knew how to to increase revenue, attract, convert and retain customers, and achieve efficiencies. All-in-all, it was a terrific experience.